Start with an approachable expression
A real estate portrait is often an introduction before the first conversation. Choose natural eye contact and an expression that feels like the person clients will actually meet.
Give your marketing room to breathe
For listing brochures and website bios, leave space around your head and shoulders. Simple backgrounds make it easier to place the portrait next to property information without visual clutter.
Keep your brand consistent
Select clothing and background tones that sit comfortably alongside your brokerage branding. If your brokerage has photography guidelines, check the final image against them before publishing.
Avoid implying a location or credential
Use portraits as portraits. Do not use generated office scenes to suggest you own a location, or add badges and credentials you do not hold. Review every result before putting it on marketing materials.
Explore your next look.
Choose a style, bring a few clear photos and create your portraits in the Forma studio.
Enter the studio